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What NOT to Do on Your LinkedIn Company Page
By Gloria Rand LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description...
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How Email Can Help Increase Facebook Followers
Want a quick and easy way to generate more followers for your Facebook business page? Use email! Invite your list of contacts to follow you on Facebook. If you use an email service provider like...
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LinkedIn Answers Gets Pink Slipped
Say good-bye to LinkedIn Answers. I received an email from LinkedIn today stating they are eliminating the application from its site on Jan. 31. Instead, the social networking site says, “we’re...
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5 Reasons Why Your Business Needs an Editorial Calendar
Ever since Google’s Panda update, content marketing has become all-important since businesses have been told that they need to come up with original content for their websites. But the challenge lies...
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7 Common Pinterest Mistakes
Pinterest can be a very powerful marketing tool for your business, if it’s used correctly. Now that the social networking site is allowing company pages, it’s more important than ever to make sure...
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How to Build an Editorial Calendar
Last week, I shared some reasons why an editorial calendar is so helpful for content marketing. In this post, I’m going to give you some tips on how to go about building an editorial calendar. You can...
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How to Use Quora as a Marketing Tool
Anyone who has used LinkedIn Answers is probably disappointed to know that the service has been eliminated. Answering questions submitted by LinkedIn users was a terrific way to demonstrate your...
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3 Ways to Show Your Customers Some Love
Valentine’s Day has come and gone. Did you use the occasion to show your customers some love? If not, don’t despair. You can show your appreciation any time. After all, it’s because of their business...
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How to Easily Manage Your Social Media Presence
One of the biggest frustrations small business owners have with social media is trying to manage it and their company operations at the same time. This is particularly true of solopreneurs. I feel your...
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Why I’m Attending Social Media Marketing World
Did you know the biggest in-person social media conference is happening in just six weeks? Social Media Marketing World, presented by Social Media Examiner, takes place April 7-9 in beautiful San...
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Facebook’s Graph Search Results Page: An Eye-Tracking Study : MarketingProfs...
A new study finds that users of Facebook’s Graph Search focus on the top couple of results, similar to what happens on Google. And those users lose interest in lower results as they move down the page....
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Think like a Photographer when it Comes to Social Media Marketing
When I was growing up, there were no digital cameras. I had a Kodak Instamatic camera that would take 12, 24 or 36 pictures at a time, depending on the size of the film cartridge used. Once you reached...
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